Current Projects

Epic Gardening

I founded a gardening site that reaches 100,000+ readers a month in over 100 countries around the world. The goal is to make growing your own food easy for beginners and experts alike.

Thought Stack

My cousin and I run a podcast and website with two explicit goals:

  1. Learning and implementing new ways of thinking
  2. Removing or minimizing bad ways of thinking

We cover books, mental models, and interviews with interesting thinkers.

Past Projects

Book in a Box

I helped Book in a Box grow during the first 18 months of the company’s life. I worked with with Tucker Max and Zach Obront, two incredible guys who taught me so much about building a company from scratch and running it the right way.​


GreatMate was your relationship personal assistant. It started in February 2014 with small seed investment. I ran, customer development, and marketing with Darrin as technical lead. I stopped working on GreatMate in December 2014 due to running out of cash and not getting enough traction.

Espiritu Microgreens

In July 2012 I began growing high-end gourmet microgreens. I went door to door, selling to some of the best restaurants in San Diego with nearly no experience in either selling or growing product. It was an amazing ride that taught me how to hustle.


I worked with Darrin Demchuk on serpIQ, a competitive analysis and research tool for online marketers. I did the marketing and outreach for serpIQ while Darrin and our backend programmer make magic happen with the app itself.