I’ve recently realized that when I was playing poker, even though there were a multitude of different things to study within the game – psychology, combinatorics, game theory, bankroll management, etc – they were all under the umbrella of poker. Basically, I could work on them all while I put in hours at the table. Sure, focusing on improving at one during a session is better than trying to do them all, but either way each skill was being exercised.
Since I’ve quit and focused on making my own way in online-based entrepreneurship, I’ve run into a problem that I never had before. The problem of focus.
There are so many different business models that are viable online – affiliate, service-based, web design, web development, software as a service, e-commerce, etc – that it’s not possible to be a master of them all. I’ve found it hard to focus on one because I get so interested in the way that they all work and find myself bleeding time just learning for the fun of it. This is great, but it definitely costs me time, which to me is more valuable than money.
So, this post is a message to myself to hone in, really focus, on one particular aspect of online entrepreneurship. I’m going to help local businesses develop their online presence. This means I will help them with:
- Review sites (Yelp)
- Social Media (FB, Twitter, etc)
- Building email lists
- Search Engine Optimization
- Online promotions
This means that for now, I won’t be learning about:
- Software as a service
- E-commerce (unless required by client)
- Service-based online work
- Affiliate marketing
- Other online business models
August is a month of laser-guided focus missiles searching for targets in my city. Except these missiles don’t cause destruction, they cause creation.